BY THE NUMBERS 15 SECONDS OF FAME
BRYCE HALL’S mission is to go viral—at any personal cost. He pranks himself, mocks others, pranks himself more. He says “bro”—a lot. Lest you forget what he stands for, there’s the line of branded merch to buy and energy drinks to guzzle. Those would be Party Animal and Ani.
“I practice authenticity,” Hall says, although he deploys the phrase like a general disclaimer. “I put out everything so that the toxic world of
