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  • Golf Monthly

    The Future of Golf Equipment

    Sep 10, 2020 3 minutes

    What Callaway’s Dr Alan Hocknell doesn’t know about golf club design isn’t worth knowing. The man with a rather appropriate PhD in Collisions has been with Callaway for 22 years and is now the head of product development for clubs and balls. His team of 120 skilled engineers is now responsible for creating some of the most innovative products to make their way on to the course.

    Hocknell is also one of the driving forces behind Callaway’s groundbreaking use of artificial intelligence, which is employed to great effect in the latest Mavrik range of woods and

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