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  • Farmer's Weekly

    Record-breaking bull sale as Richter Simbras goes virtual

    Sep 07, 2020 6 minutes
    PHOTOS: SUPPLIED

    When the hammer fell at R370 000 for his Simbra bull Richter Prairie (JHR 16 341), cattle farmer Chris Richter achieved a new national record.

    This is the highest price paid for a Simbra bull sold via auction in South Africa to date. Added to this, it happened during an online auction and was the first time Richter was using the virtual platform.

    Richter operates his stud and commercial cattle operation from the farm Leeukop in the Bloemfontein district in the Free State. He is supported by his wife Martlie as he continues to build on the legacy left by his father Jan and grandfather Chris.

    “I am the fifth generation on this farm and my father and grandfather both spent years developing the cattle in their Simmentaler and Brahman studs.

    “They then combined these in 1998 to register Richter Simbras.”

    The foundation cattle for the Simbra stud came from well-established Simmentaler and Brahman stud lines with the primary focus to select for

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