Cordially invited
How many global brands are as successful as Hermès at communicating a unique proposition with a package; one that scales from boxed bracelet to retail building with a non-negotiable holism of content, concept, creative identity and colour? To simply flash a certain shade of orange is to convey the exquisite consolations of ownership to a comprehending universe.
Not bad for a house that has no marketing department, limits the distribution of its product, and drives business on the back
