Serge Brunschwig the art of logo obsession faces the question surrounding the future

If the Roman house now thrives on fashion, leather goods including its best-seller Baguette bag, accessories, and perfumes, it is first and foremost a world-class furrier. LVMH Moët Hennessy Louis Vuitton’s third most lucrative brand (following its acquisition in 2001). Serge Brunschwig inherited the executive direction from Pietro Beccari back in 2018. He was tasked with guiding the billion-euro company forward. Brunschwig is a key figure of LVMH, having joined the group in 1995 and lead Hedi Slimane’s Dior Homme in the noughties. The house has solidified its relationship with the art world by collaborating with artists in the past decades. Joshua Vides, the Southern Californian graphic designer and visual artist rejuvenated the house’s Peekaboo bag. The house conquered Art