PROLOGUE
92 Percentage of Vuelta visitors who’d return to the region
VUELTA A ESPAÑA TOURISM IMPACT
Grand tours: grand for tourism
Bike races have been encouraging tourism ever since the invention of the panoramic television landscape shot: never mind the cycling, just look at the scenery. There’s a reason why towns pay thousands of euros to host the Tour de France. The first wave of money comes back to them when the local hotels are full; the second comes when people who have seen the region on TV come to visit.
A group of researchers from the Faculty of Sports Science at the University of Murcia have looked into the impact of last year’s Vuelta a España on the communities it passed through, and found good reasons behind
