1969 Buick RIVIERA
Vintage-car enthusiasts often debate which prewar cars should be recognized as hallmark designs, but there seems to be little argument about Buick’s first-generation Riviera. It is almost unanimously lauded as the postwar automobile that transformed the personal-luxury-car market from an industry niche into a fashionable social statement.
Riviera’s story can be recited with ease. Conceptualized
