GQ Australia

Ice magic

On the subject of how we’ll engage with the world in the near future, there are two schools of thought. Some say we will consume everything we can, like gluttons at a bacchanalian feast. Others, observing our collective fatigue of cheap thrills, insist we will emerge more considered, only engaging with what is most nutritious and satiating. It’s the spirit of the latter, a bucket-list-only attitude, that brings us to Arvidsjaur, Sweden, a snow-coated town in Lapland, 110km from the Arctic Circle.

In winter, the charming municipality with a population of just under 5000 is buzzing with automotive action. A hub for extreme cold-weather testing, camouflaged prototypes prowl

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