GQ Australia

More than skin deep

In the increasingly crowded men’s grooming space, consumers demand more and more from our products. And rightly so. Quality ingredients are a start, as is proven efficacy. Forget influencers trying to spell ‘luminosity’ – give us the facts and figures from someone in a white coat with a clipboard, thanks.

While we may be tangentially interested in the fact that a key ingredient is harvested on the third full moon of the year by Mongolian cattlefarmers whose names start with the letter W, the questions we really want to ask are: What impact did the process have on the planet? Are

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