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  • Forbes Africa

    THE FIVE TRENDS TO FUTURE-PROOF YOUR BUSINESS

    Mar 03, 2020 4 minutes
    BY SAMANTHA STEELE

    1. AI AND MACHINE LEARNING

    Key takeaway: Automate repetitive tasks, but be wary of automating inefficiencies and biases.

    You’re surrounded by artificial intelligence (AI) and machine learning: from the recommendations Netflix makes based on your viewing history to those pesky adverts that track you around the internet. As Bronwyn Williams, a trend analyst at Flux Trends in South Africa, explains, “Most of what you think is AI is actually machine learning.” Williams emphasizes that fears about AI “stealing jobs” are overrated, and most businesses will see the arduous, repetitive tasks given to machines, freeing up humans for analysis and critical thinking.

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