Holden 1856 - 2020
For many of us, this is unthinkable. Those old enough to remember how ‘Australia’s Own’ Holden revolutionised transport in Australia in the 1950s probably never would have imagined that it would ever come to this. And their children, the post-Baby Boomers, many of whom grew up in a suburban Australia where the family car was either a Holden or a Ford (and sometimes a Valiant), but mostly a Holden – for most of them, even those not interested in cars, Holden was such an integral feature on the Aussie cultural landscape that it would be hard to imagine an Australia without Holdens.
Even those who did know that Holden wasn’t actually Australian-owned…
The announcement by parent company General Motors to ‘retire’ its Australian brand shook the nation. It shouldn’t have, though. In real terms, the end had already come – and a long
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