STYLE COUNCIL
THE ROLE OF THE INDUSTRIAL DESIGNER IS OF TENOVER LOOKED SO WE SPOKE TOO NEOF THE BEST IN THE BUSINESS FOR AN INSIDE GLIMP SEIN TO HOW TO STYLE A BIKE
Torgny Fjeldskaar
Industrial designer/design strategist whose CV includes stints at BMC, BMW and Cannondale amongst oyhers.
We first came across Torgny Fjeldskaar’s work at the world’s biggest bike show, Eurobike, back in the early 2000s at one of Cannondale’s mega-stands, which was showcasing a cutting-edge concept bike. The radical geometry-shifting machine on display was a bike that could morph from flat-out time-trail machine into a more upright comfortable one. It was space-age stuff. We set out to meet the team behind this amazing flight of fancy and through one of our Cannondale contacts were introduced to Norwegian industrial designer Torgny: a quiet, softly spoken, focused man.
After explaining his initial thinking when designing the bike he then delved deeper into the influences in his designs – which ranges from cars, to aircraft and even chairs.
After many years following Torgny’s inspiring Instagram feed (@torgny_f), which showcases his incredible designs and hand-drawn artwork, we decided to catch up with Torgny to find out more on the industrial designer’s role in bike design and discuss how the industry has changed over the decades…
How did you get started in the world of designing bikes and was this the vehicle you always wanted to
