Making an iconic South African shoe globally recognisable

the year was 2016 and the Summer Olympic Games had just drawn to a close in Rio de Janeiro. Veldskoen co-founders Nic Dreyer and Ross Zondagh were disappointed by the South African team’s apparel and thought that it “really should have been more representative of how amazing South Africa is”, explains Dreyer.

Velskoen shoes – an ankle-length subset of the chukka boot made of soft but strong rawhide – came up, but the duo felt the traditional footwear could do with some colour. So, Dreyer had a friend photoshop colourful soles and laces onto a pair and they “immediately knew we were on to something”.

Dreyer and Zondagh