LG OLED48CX

We’ve been waiting for this moment for a long time. The first OLED TV arrived on the scene in 2007 and was tiny, at only 11 inches, not to mention ludicrously expensive. In 2012, the first full-size OLED TV arrived in shops, and that had a 55in screen. It has taken until now for a model between the two sizes to appear.

That model is the OLED48CX, a 48in OLED from LG. The Korean company was an early investor in OLED tech and is now reaping the rewards: to the best of our knowledge, every OLED TV you can currently buy – whether it’s branded Sony, Panasonic, Philips, Hisense or anything else – features an LG panel. Predictably, more 48in OLEDs are now on the way, but the 48CX is blazing the trail. And it’s doing so in some style.

At launch, the LG OLED48CX price is £1499, which is pricey for a sub-50in TV. Sony’s top 49in TV, the KD-49XH9505, launched at £1199, while Samsung’s equivalent, the 49in version of the Q80T, is £1399.

For some, the £300 saving over the 55in model will seem a bit lousy, but this is the first TV of its type at this size, so perhaps we should be grateful it’s only a little more expensive than the premium QLEDs and LCDs already on the market.