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    Reimagining the opera

    Aug 12, 2020 3 minutes

    Housed in a modernist theatre in the centre of Amsterdam, Dutch National Opera is home to some of the Netherlands’ most prestigious opera performances, producing as many as 11 shows every year. In a bid to promote the coming 2020-21 season’s programme, the institution opted for a commercial redesign, commissioning a series of animated vignettes to represent each production.

    Dutch National Opera looked to attract new audiences to the theatre with a modern approach. Taking inspiration from innovative artists on Instagram, the organisation decided upon a human-led aesthetic with movement at the heart of the design,

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