SELLING THE ‘29s
Packard worked hard to “see that distributers and dealers of its product received a return on their capital invested in proportion to the risks involved and the effort expended in the securing of Packard business.” So said the company on Oct. 15, 1928, in addressing the educational aspects of the business to its dealers and distributers (Packard’s spelling).
Company officials then asked, “To what extent have you profited by this effort? How did your earnings for the last fiscal year compare with the previous…? Is your clientele growing?
