World Soccer

Face to face: Dan Hoedeman

How important has the club’s ethos been in light of recent events in the city?

Nobody, least of all us, expected anything that 2020 has brought. Despite everything that has happened, we find ourselves in a place to help. It starts simply. We don’t treat fans like “Brand Ambassadors” or revenue streams to be maximised. When we take action, we take it as a club: players, staff, fans, all together. So

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