The Oculus Go is dead, and virtual reality is better for it

Oculus stopped selling its entry-level virtual reality headset, the Oculus Go, in June. Usually this kind of announcement would be met with nostalgic retrospectives and beers poured on the floor. Much lamenting, and all that. Even the worst products usually get a rose-colored sendoff.

But virtual reality is better off without Go around, and so is Oculus.

THE GEAR VR ERA

You’ll get no eulogy from me. Not a fond one, anyway. The Oculus Go was a play for the mass market that completely misunderstood the mass market. Staring down the barrel of the $600 Oculus Rift, the goal was to get people into virtual reality as cheaply as possible.