Conscious STYLE GUIDE

Over the last couple of years we, as consumers, have become increasingly aware of our impact on the environment, which often starts with the way we approach fashion. More recently, lockdown measures to reduce the spread of coronavirus have meant that, more than ever, we are seeking new, sustainable ways of living – moving back to the word’s original principle, before it became a marketing ruse. We’ve spent our days wearing more basic items, such as jeans, T-shirts, tracksuits and loungewear, that has