Tough Fight
s is a relatively new entrant in India’s fast-growing smart TV space. But it has managed to hold its own against established rivals like Samsung, LG and Sony as well as a slew of Chinese companies like Xiaomi, Oppo and One Plus. The ₹1,000 crore company claims to be the largest maker of 4K TVs in India and a segment leader in India’s online marketplace. The company has not been impacted by India’s decision to discourage sourcing of electronic components from its second-biggest bilateral trade partner, China, through higher tariffs, but is not too happy about the frequent changes in tariffs and policies in the country. This, it says, prevents manufacturers from committing funding to
