“The Japanese market represents the next big thing for rugby”
Jul 07, 2020
2 minutes
MARK EVANS
THE AVERAGE rugby fan in Britain and Ireland has probably heard of CVC, given its involvement in the sport recently, but it’s less likely they’ll have paid attention to a very different company: Dentsu. Yet Dentsu’s influence on rugby in the next decade may well be just as significant as the better-known private equity firm.
Dentsu is a big
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