What went wrong for Olympus?
Jul 07, 2020
4 minutes
LAST October we celebrated Olympus's centenary with a special issue looking back at its highlights. Last week it announced that it is selling its camera division after three years of losses, claiming that the digital camera market is no longer profitable. How did it come to this?
Let's go back to the beginning of the digital revolution. Olympus was a pioneer, with some great compacts, but when it came to DSLRs it didn't have a decent 35mm SLR to base one upon. So it had to develop a completely new system from scratch, with a new sensor, mount, and lens range – the first designed entirely for the digital
You’re reading a preview, subscribe to read more.
Start your free 30 days