Bring the Family
Meet Jim and Dorothy Average. They’re the Average household. He’s 5-foot-9. She’s 5-foot-4. They have 1.9 kids (daughter Emma is of the opinion that younger brother, Liam, is the 0.9), and they live in Lebanon, Kansas, the geographic center of the country. They spent the national average of $38,000 for a nicely featured version of their mainstream compact SUV.
Although there might be shares of Tesla stock in their 401(k), they have never seriously considered one of its fancy, big electric SUVs—especially one that starts at $86,000, can hit 60 mph in 2.4 seconds, or has rising, electrically powered double-hinge doors. Nor have they shopped a smaller electric sedan that seemed to focus more on performance than packaging. These cars might be the toasts of the coasts and terrors of the test tracks, but you won’t find them in the Average driveway.
But at night, while sleeping their average seven hours, Jim dreams about Tesla’s flagship Model S sedan while Dorothy drives a
