That sinking feeling

Sales of the Lambretta had slowed down significantly by the mid-1960s. It wasn’t because the product itself was no good; just a case of people’s changing attitudes to the way they travelled. It had been a slow decline since the peak in 1959 and, for the owners of the company, hard to accept. The only way to buck the trend was through advertising but it seemed the bigger the budget allowed, the less impact it had. Free advertising was the best option that came by way of planned publicity stunts.