I WAS THERE
Jun 09, 2020
3 minutes
Bob Marcks
Designer, Chrysler Corporation
the Convertible” in #168, was excellent in covering the realities of the convertible’s rise and fall that culminated in the production of the “last American convertible,” the 1976 Cadillac Eldorado. When Lee Iacocca arrived at Chrysler, he overcame formidable odds and saved the corporation. He deserves full credit for every accomplishment that contributed to it. However, he obviously didn’t personally initiate all of them. The convertible was a work in progress when he heard about
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