LONGINES THROUGH THE HOURGLASS
With a heritage spanning three different centuries and associations with some of history’s most celebrated men, luxury Swiss-watchmaker Longines is looking ahead. Founded in 1832, Longines is seven years older than Patek Phillipe and a whopping 73 years older than Rolex. Indeed, the iconic Longines logo — a pair of wings flanking an hourglass — remains the oldest continually registered trademark in the world. Accuracy and innovation have always been the Longines’ M.O. It’s no wonder they’re the longstanding time-keeper for elite horse racing, along with events such as the French Open and the Commonwealth Games. Nevertheless, instead of buckling under the weight of its own impressive history, Longines
