Classic AMC
American Motors Corp. experienced good years and bad years just as its competitors did. However, nearly everyone who worked there must have sometimes wondered why AMC wasn’t having more great years.
American Motors was the result of the 1954 merger of Hudson and Nash, two long-established Independents who saw that soldiering on alone was unlikely to be successful in a market increasingly difficult for smaller automakers. It was an interesting combination, as each partner built quality cars and had an admirable streak of eccentricity that occasionally bubbled to the surface; “step-down” Hudsons’ success on the racetrack had illustrated the importance of handling, while Ramblers more upscale-than-basic cars had cracked Americans’ reluctance to
