Niche market beats economies of scale
Having grown up on a maize and cattle farm in Viljoenskroon in the Free State, Lynne Griesel understands the work ethic required to make a success of farming.
“It’s early mornings and late nights. Success comes with constant hard work, day in and day out. It’s not about working hard for just a season and then expecting to reap the rewards,” she says.
Griesel has been at the helm of Tulanie Chickens in Viljoenskroon for 15 years. What started out as a broiler chicken farm is today a thriving full-service operation that provides free-range chicken products and stretches across the value chain.
Griesel’s go-getter attitude has seen the business through the ups and downs of the economy and brought her the success she enjoys today.
“You have
