FOR TENNIS AND GOLF, TOURNAMENTS WITHOUT FANS COME AT A COST
When he first contemplated the prospect of a U.S. Open without fans because of the coronavirus pandemic, the U.S. Tennis Association’s chief revenue officer figured there was no way it could work.
Lew Sherr eventually came around to embracing the idea of a closed-door Grand Slam tournament — if it’s held at all; a decision is expected as soon as next week — because it still could make money even if millions were forfeited with zero on-site receipts from tickets, hospitality, food and
