POWER COLLABORATION
Tell us about Bridget Pickering and Ludwig Bausch.
Creative collaboration is at the heartbeat of our brand; we have mutual respect for each other, and brutal honesty with lashings of fun. We co-design our collections and fabrications. Ludwig is the technical aspect of our business while Bridget handles the marketing/PR and social media.
How did Ruff Tung come about, and how did it evolve into a viable brand?
Ruff Tung, under late founder Paul Botha’s helm, was extremely occasion wear-driven. Today, it has a more commercial appeal – from everyday wear to special events. Simplicity is always the focus, creating a modern energy for the
