Practical Caravan

Inside out

‘When you’re leading a race the danger is you spend all your time looking over your shoulder. We try to push ourselves and our boundaries’

› Tell us about your role

I’m Swift’s Group Commercial Director, which sounds very grand but is really sales and marketing director for the firm.

Swift is unique, in that we’re the only UK manufacturer that operates in all three streams: caravans, motorhomes and holiday homes.

I oversee a sales manager in each of

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