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In 2015, hit TV show Orange Is The New Black screened a storyline with prison inmates running a panty-wearing business.
During the show, the inmates would smuggle out their used underwear to buyers on the outside.
The storyline was comical, and it saw a surge in Google searches for ‘used underwear.’
As a result, Pantydeal.com – one of the largest used knickers selling sites – saw daily sign-ups increase by six times the amount.
And it
