Sports Collectors Digest

Michael Jordan’s Fleer rookie card is hot

THAT JORDAN CARD — Where were you in the fall of 1986? Wherever it was, you’ll likely have one regret after reading this item: “Why, oh why wasn’t I buying up hordes of Fleer basketball cards?”

In advance of the NBA’s 1986-87 season, Fleer entered the hot hoop market by acquiring a license and putting together a no-frills set of cards. They were the standard size—2.5 x 3.5-inches, and the design was colorful, with those eye-catching red, white and blue borders. The photography was middling, at best; too many of the images appear muddy. The checklist, too, was modest. There were 23 NBA teams at the time, so with 12-player rosters, the universe was at least 276. Yet Fleer put

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