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    TikTok's first auteur: Zach King on his madcap micro movies

    He scored his first viral hit with Jedi Kittens. Now the farmboy from Oregon’s joyous visual gags are making him a titan of TikTok – with 43 million followers and rising
    by Alex Rayner May 26, 2020 6 minutes
    ‘By the time this comes out, I should be at No 2’ … Zach King. Photograph: King Studios

    Somewhere in socially distanced southern California, the sun is rising on another bright day for Zach King. “My mornings are family time,” says the 30-year-old film-maker and father of two. “Then I brainstorm and write. When we’re not in quarantine, I work with my team. But I’m figuring out productions solo at the moment.”

    You might assume from this that King creates big-screen productions, advertisements or maybe broadcast TV. Not so. Much of his best works last for a minute or less, and are most widely viewed on digital platforms, where they compete with lip-synching teenagers and eruptions of Mentos dropped in Diet Coke. With 43.2 million followers, King is the third most popular content creator on TikTok, the video-sharing app; he expects to rise higher. “By the time this comes out, we should be at No 2,” he says.

    He’s the only man in TikTok’s top three, the only non-teen among TikTok’s top five, and the only one in the top 10 to have hit the age of 30. Also, unlike

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