POWER OF PATENTS
In a “cloud class,” students from a middle school in Tianjin Municipality were immersed in building their yellow ducks on April 24. With six sets of identical Lego blocks, the children created more than kinds of ducks.
“Through the game, the class aspired to tell the students that it is important to respect creators and protect innovation, trying to enhance their awareness on intellectual property rights (IPR) protection,” Robin Smith, Vice President and General Counsel for LEGO China and Asia Pacific, told China Intellectual Property News. LEGO is one of the organizers of the activity.
Two days later, an online class was held to mark World Intellectual Property Day.
Such activities are regularly held at schools nowadays to spread intellectual property (IP) knowledge, and the youngsters appreciate the concept much more compared to their parents. “When I was young, watching pirated discs was normal, but I realized times had changed when my daughter said it was more than right to pay for songs,” Ma Yue, a 35-year-old mother engaged in the media and publishing industry, told . “And we became more cautious at work with copyrights for images and sounds; sometimes I have to ask my daughter to play the
