REVIVE, RELIVE, REMASTER

It goes without saying that the people manning the Heritage Department at Audemars Piguet are big on history. Not just history of watches, per se, but history in general. We’ve previously spoken to Michael Friedman, AP’s Historian, a bibliophile who could as easily school you on the philosophy of time as well as he could on the subject matter of watches.

Sebastian Vivas too, is cut from the same cloth. A history major in university, Vivas began working for the Musée International d’Horlogerie to finance his studies. The museum was celebrating its 125th anniversary at that time, and Vivas found himself flipping through the first professional watchmaking journal, the , reading about the last 125 years of culture, techniques, economics, distribution, advertisement and marketing in the field of watchmaking. “It was the best introduction,” recalls Vivas. “I turned 100,000 pages trying