THE GAME CHANGE – LVMH WATCH FAIR IN DUBAI
The man who spoke of the desert’s potential most eloquently, T.E. Lawrence, is renowned for saying, “All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.”
And though we were seated at night in, of all places, a bucolic restaurant by the river the day before the Baselworld fair in March of 2019, it was clear that Bvlgari CEO Jean-Christophe Babin had been dreaming in the day with open eyes. He explained, “What is clear is that late April is too late. You are practically midyear. I think we have to move our presentation to January, right at the beginning of the year.” And after he had discussed the idea with LVMH Group’s equally dynamic head of
