SKY CAPTAIN AND THE CARTIER OF TOMORROW
May 01, 2020
4 minutes
WORDS ANDREW SEETOH
When it comes to the modern wristwatch, few have had as much impact as Cartier’s stylistics. The earliest and well-known example of a #watchonmywrist would have to belong to the rakish Alberto Santos-Dumont, the dashing Brazilian aviation pioneer whose hot-air balloons and airships regularly invaded the skies of Paris. As tales go, Santos-Dumont would drop his cruisers in the middle of a Parisian square, stop for lunch or a coffee, and hop on again to his next destination. In all honesty, in our era of Insta- and TikTok-worthy social media, he would have been perfectly suited to our time.
Santos-Dumont’s style was refined, and so when he asked Cartier to develop a solution for
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