Samsung QE65Q95T

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4K television | £2999 | whf.cm/QE65Q95T

Samsung has made some odd decisions regarding its 2020 TV line-up and, while we don’t want to get bogged down in model numbers right at the start of this review, it’s worth unpicking the company’s strategy in order to figure out where the QE65Q95T sits in the range.

Last year’s 4K flagship, the Q90R, initially appears to have been replaced by not one, but two models: the Q90T and this Q95T (in fact, many countries, the US included, get only the Q90T). The main difference between the two models is the One Connect system, which sees all connections routed through a separate box – the Q95T has it but the Q90T goes without.

However, Samsung says that the Q90R has in fact been replaced by the Q800T, which is an 8K model. So, we should therefore consider the Q95T we are reviewing here as a replacement for the Q85R set from last year.

Confusing strategy

It’s confusing to say the least. If Samsung is so keen for us not to consider the Q90/95T as a replacement for the Q90R, then why not simply call this model the Q85T and retire the Q90 model number? It does also strike us that if a marketing strategy