The ads

• “What is iPad? iPad is thin. iPad is beautiful. iPad goes anywhere and lasts all day. There’s no right way or wrong way. It’s crazy powerful. It’s• “Now, we can watch a newspaper, listen to a magazine, curl up with a movie, and see a phone call. Now, we can take a classroom anywhere, hold an entire bookstore, and touch the stars.” • “iPad continues to transform the way we do things. Our goal in designing iPad Pro was to engineer a device that allows you to be more productive, more creative, at an entirely new scale.” Neatly, the series of iPad Pro ads were shot, edited, animated, designed, and composed entirely on iPad Pro using an app called Filmic Pro.