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“We named the business Mettle as a tribute to our employees”
It’s been 20 years since Seed Heritage opened the bright red doors of its first store on Morey Street in Melbourne’s Armadale, with its whitewashed walls breathing new life into an old milk bar. From humble beginnings as a kidswear store, Seed has grown to become an international fashion brand with a loyal following.
Denise Haughey, Seed’s general manager, attributes the brand’s success to its ability to fill a gap in
