Pontiac Ascends in NASCAR
Apr 09, 2020
3 minutes
BY THOMAS A. DeMAURO
PHOTOGRAPHY COURTESY OF GENERAL MOTORS
Pontiac’s standing with the buying public rose in the late 1950s and early 1960s for several reasons, and its motorsports program was also a significant contributing factor in crafting its performance image.
When “Bunkie” Knudsen became the General Manager in the summer of 1956, Pontiac was in sixth place in sales and GM was looking for a rapid recovery. Along with making personnel changes, including
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