THE FACTOR
At the Düsseldorf Boat Show in 2018, MBY editor Hugo and I were ushered to a secret room at the back of the Princess stand. Our mobile phones and notepads were taken from us before being sealed away inside a code-protected locker and we were ushered through to a dimly lit room occupied by little more than a glass display case in its centre. Here, in a private space reserved for the eyes of the press and VIP customers, was a scale model of the X95 Superfly, an entirely new type of Princess and a glimpse into a bold future that looked to push the boundaries of what is achievable in a 30-metre yacht. What does it take to get from that point to the moment where the yacht touches water for the first time, though?
It starts with an idea and a challenge from Princess Yachts’ CEO Anthony Sheriff to
