DRIVE: ELECTRIC dreams
Mar 22, 2020
2 minutes
Words: Noelle Faulkner.
every time a new, game-changing technology, movement or trend lands, it follows a pattern of adoption into the mainstream. First, it grabs the attention of innovators, then, early adaptors, the early majority, late majority and, finally, laggards. Everything from platform sneakers to Pantone’s Color Of The Year follows this bell curve. Despite some
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