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  • You South Africa

    READY, SET, TIKTOK

    Apr 17, 2020 3 minutes
    COMPILED BY SANDY COOK

    IT STARTED as something that lip-syncing tweens and teens latched onto, a funky space where music ruled and everyone looked cool.

    Now it’s a global force to be reckoned with, with everyone from celebrities to big brands harnessing its power.

    “It” is TikTok, the social media platform that’s all the rage right now – the app once called Musical.ly which is all about sharing 15-second video clips of yourself set to music.

    Still in the dark? Keen to get your 15 seconds of fame? Then

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