What does shaming people who don't social distance actually achieve?

We are months into a global pandemic and on the internet, where shaming thrives, social distance shaming is at a high.

Yesterday, Guardian journalist Amelia Gentleman highlighted some peak social distance shaming when she tweeted a photo of someone’s window plastered with posters revealing that their upstairs neighbor was a social-distance shirker. She asked a simple question: “Is this a bit mean?”