LET SOUL LEAD THE WAY ON ICONIC ADVENTURES

DAY 1: THE ADVENTURE BEGINS

Early morning at a Tata Motors dealership in Ahmedabad, I was excited and anxious at the same time for the Iconic Kutch Drive. Excited, because I got the chance to go on an adventure to beautiful Kutch, but anxious to journey with strangers belonging to SOUL (SUV Owners United League)—the exclusive community of driving enthusiasts created by Tata Motors.

Little did I know that in just six short days, they would become my family, and that we’d create a lifetime of memories together.

While I was lost in my thoughts, SOUL members started arriving in their magnificent Tata Harriers and the Tata Safari, one SUV at a time, making a grand entrance. Excitement levels were soon at their peak in the Tata Motors dealership, where a quick get-together in the form of a ‘SOULtroduction’ took place. My anxiety started wearing off bit-by-bit, as I got introduced to the Tata Motors SUV community during the get-together. After all, they were an excited bunch of adventurers, just like me. Then came the moment we all were waiting for—the flagging-off ceremony for the Iconic Kutch Drive—Desert Trail, Bhuj. Sitting shotgun in the lead Tata Harrier, I glanced at the rearview