HOW TO INCREASE SA’S WINE SALES RIGHT HERE AT HOME

There is a huge, untapped consumer segment in South Africa that has the disposable income and the thirst for something exciting to drink. This was the message of Brandon de Kock, a director at consumer insights agency Whyfive, to more than 500 wine industry role players at the 15th Vinpro Information Day held in Cape Town earlier this year.

NEW CONSUMERS

According to De Kock, nearly 12,5 million South Africans earn more than R10 000 a month, and economic transformation is altering the consumer landscape, creating a new economic elite. This has happened at the top