How at Throw the Problem Money
Private islands, luxury doomsday bunkers, survivalist yachts—what’s next?
While the world faces a seemingly unending parade of self-inflicted crises that have upended any sense of global stability in modern times, there will always be a dime to be made from the fear economy. Last August, long before the tragic unfolding of the novel coronavirus that would cost thousands of lives around the world, there were already reminders that those with means will seek shelter in any storm, and preferably one with five stars or more. A CNN report noted at the time that many hedge fund managers, sports stars and tech execs had already designed their own secret shelters to house their families in the event of catastrophe. “Bill Gates is rumored to have bunkers at all his properties,” or so said the most trusted name in news. Who wouldn’t?
It’s a little bit horrifying, but also a little bit fascinating, that former community shelters have been transformed into private bunkers for the ultra-rich, where the privilege of a good night’s sleep—or any night’s sleep for that matter—will cost tens.
