LOVE THE ONE YOU’RE WITH

oes marketing drive the market or does the market drive the marketing? I was reminded of this question while testing the Canon EOS-1D X Mark III for this issue. The accepted wisdom at present is that the interchangeable lens camera (ILC) market will be predominantly mirrorless in the not-too-distant future. We’re a fair way down that track already with only Canon, Nikon and Pentax still building DSLRs, but that’s a pretty powerful trio of brands